What's your mindset?
Often when we talk to brands about customer-led growth, we discover that a primary obstacle lies in overcoming ingrained mindsets and the prevailing company culture.
It’s tempting to trot out hackneyed mantras like “our customers are our everything” but - be honest with yourself - are you truly considering the customer when you take business decisions and really listening to them if you do? Or, might you be tempted to feel that you know best? We all know our customers should be central, but often there’s some tension between the aspiration and reality.
If you can’t easily disconnect your wishes with your reality, consider how you feel about negative feedback. In its nature, getting your customers more involved with what you do might generate negativity at times. Will you embrace this and learn from it? Or ignore it or respond dismissively, persuading yourself it’s just a handful of grumpy serial complainers, and burying your head in the digital sand?
To help you start to consider this topic we have put together a simple questionnaire to gauge your appetite for true customer-led growth. This is perfect for anyone who is curious about this topic but might not be fully embracing it yet. By answering these few questions you will receive a personalised Appetite for Customer-led Growth Report straight to your inbox - free of charge and of course no obligation.
Other clickworthy content around the web this week:
Noelle Flowers considers the different engagement strategies needed dependent on the size of a community.
Gareth Wilson shares his next deep dive on the DBT Labs case-study
We at Community Pros of London are trailing weekly accountability sessions for any consultant/ at-home worker wanting to start their week with motivation and focus.
Community Pros of London is also organising the next co-working day for community professionals/ community curious on 7th February in central London. Come and join us if you are in town and free!
This newsletter is brought to you by www.customer-ization.com. We work with B2C brands to activate and empower customer communities to deliver growth, retention and satisfaction. To find out more why not book a call to explore how we can help you harness your customers’ enthusiasm and achieve a step change in your business outcomes.