This week’s focus is on the project management collaboration tool Notion. Our original intention was to focus primarily on their Ambassador programme, but the more we studied their business model, the more we reckoned they merited a wider look. Notion is a productivity software platform. Launched in 2016, it quickly began to gain traction among a core group of enthusiasts, but it only really started taking flight when in 2018 they relaunched the platform in its current sleeker, simpler form. By 2019 it had attracted 1M users and then it went truly ballistic. It now has an estimated user pool of close to 30M. In addition to individuals, they have an impressive, and rapidly-growing, corporate client base – from the likes of Typeform to Pixar and Headspace. Their last raise valued them at a cool $10Bn. So how did a company that spent precious little on marketing manage to grow like smoke in such super-fast time?
Notion - Move Fast and (Don’t) Break Things
Notion - Move Fast and (Don’t) Break Things
Notion - Move Fast and (Don’t) Break Things
This week’s focus is on the project management collaboration tool Notion. Our original intention was to focus primarily on their Ambassador programme, but the more we studied their business model, the more we reckoned they merited a wider look. Notion is a productivity software platform. Launched in 2016, it quickly began to gain traction among a core group of enthusiasts, but it only really started taking flight when in 2018 they relaunched the platform in its current sleeker, simpler form. By 2019 it had attracted 1M users and then it went truly ballistic. It now has an estimated user pool of close to 30M. In addition to individuals, they have an impressive, and rapidly-growing, corporate client base – from the likes of Typeform to Pixar and Headspace. Their last raise valued them at a cool $10Bn. So how did a company that spent precious little on marketing manage to grow like smoke in such super-fast time?