You might not expect an organisation founded in 1754 to be a leading light in innovation, but you’d be wrong when it comes to the Royal Society of Arts. Unlike many, more traditional, membership organisations, the RSA is smartly keeping pace with developments in customer and member engagement strategies. It has recently launched an online community for their members (or, as they call them, ‘“Fellows”) to connect, chat and collaborate together, both digitally and at the live events they regularly organise.